Short-form vertical video is no longer just a trend—it is the new music industry standard. In 2026, artists are moving away from traditional $20,000 music videos in favor of raw, immediate, and discoverable content. This blog explores how Canadian South Asian artists can leverage this shift to dominate the global music marketing landscape.
Sankofa Square, Toronto
Canada's largest South Asian music and arts festival— uniting generations, genres, and voices on one iconic stage.
Three days of culture, music, and community at Sankofa Square.
20 Years in the Making
June 18
7:00PM – 11:00PM
An intimate evening with the people who built DESIFEST — past artists, founding supporters, and the community that turned a dream into Canada's largest South Asian music festival. Come celebrate 20 years of culture, music, and family before the main stage lights up.
June 19
5:00PM – 11:00PM
Bollywood like you've never heard it. DJs, live bands, and genre-bending artists flipping the classics and fusing South Asian sound with hip-hop, afrobeats, electronic, and everything in between. Free at Sankofa Square.
June 20
11:00AM – 11:00PM
12 hours of live music, dance, food, and family. The 20th anniversary flagship — showcasing Canadian and international artists performing Bollywood favourites, Punjabi anthems, classical fusion, and original hits on the biggest South Asian stage in the country. Free at Sankofa Square.
May 15, 2025
DESIFEST 2025 Doubles Down on Canadian South Asian Talent with Bold "We Are Canadian" Return to Sankofa Square...
May 17, 2025
Open Mic Unplugged Brings South Asian Music Back to the Heart of Gerrard Street May 31...
Have questions, collaboration ideas, or feedback? We'd love to hear from you.
